Category Archives: Indie Business Tips

Better Product Photos and Descriptions

I’m always looking for ways to improve our shop and our customer’s experience. Part of this means making sure we have better product photos and descriptions. I’ve been working hard to revise all of our item photos and text to make them more appealing and easier to understand. It was a 7 week process, but I’m happy to report we experienced a 10% increase in sales!

Want to learn how to write product descriptions that sell for your own shop? I recently wrote an article detailing a step-by-step process that I hope will give you some new ideas and direction. No matter how wonderful we think our Etsy listings are, there is always room for improvement. So, I encourage you to check out my article, and keep me posted on your progress!

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Create Repeat Customers for Your Business and Projects

Creating repeat customers is the single most important thing you can do for your business – or if you’re not a business owner, the same idea can be applied to any of your various projects. I recently published an article with a few tips to get you thinking about how you can utilize your current customer base to create a snowball effect of repeat business. Check it out by clicking the link here:  Create Repeat Customers for Your Business and Projects

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Get Smart!

One of the most challenging aspects of running an art-based business is developing the technical skills to promote your work online.  Unfortunately, it’s not enough to have an amazing talent.  You have to be an entrepreneur too!  Many crafters and artists become frustrated by the idea of photographing their products, setting up a website, developing graphics, and social networking for promotion.  I know, because I’m one of them!  Anything involving a computer can be a major source of stress without the proper training. 

I’d like to recommend to you a resource that has really helped me wrap my brain around the seemingly black hole of computer tech.  Lynda.com is an instructional video library with courses available on pretty much any computer-related topic.  The videos make complex topics so easy to understand – and the subscription price is only $25/month (with NO contract!).  I’ve been using these online courses for nearly a year now.  I’ve learned so many amazing new skills that have helped me take my business to the next level, including: 

  •  Twitter and Facebook for business marketing
  • Product photography
  • Podcasting
  • Using Quicken to manage business and personal finances 
  • HTML/XTML and CSS
  • Website design fundamentals
  • Adobe Photoshop, Illustrator, Dreamweaver and Acrobat
  • Search engine optimization for websites
  • Print color management

There is so much information waiting to be consumed!  Hey, you can’t learn everything you need to know in a day or even a year.  Just take it one step at a time.  Instead of going to a million different websites to learn a technical skill, watch a training video from beginning to end, then move on to the next course.  I promise, you will not regret it.  The more time you spend developing your technical skills, the more your art-based business will grow.

Lynda.com

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